• December 1, 2015

Twitter and Megan Phelps-Roper

This is such an incredible story of how Megan Phelps-Roper, a former prized daughter of the loathsome Westboro Baptist Church, came to see the absurdity of her beliefs, lost her faith, left the church and her family, and completely changed the course of her life. The trigger behind this conversion? Twitter. As Phelps-Roper continued to tweet, she […]

  • July 12, 2014


Online causes might attract more clicks than commitments. The article includes several studies that discovered ways to drive token support into real actions. His group ran its first study shortly before a date when Canadians annually show support for veterans by wearing poppy flower pins. Participants consisted of 92 people who walked across a concourse […]

  • May 24, 2014

Digital Dualism

The term digital dualism stems from the notion that our physical and virtual worlds are separate. Digital dualists believe that the digital world is “virtual” and the physical world “real.”  Is digital dualism a fallacy now that these two worlds are so inextricably entangled to the point where distinction is becoming increasingly irrelevant? our reality […]

  • May 1, 2014

Twitter is Not Dying

Interesting points to ponder: People who say Twitter has a growth problem are making a mistake by comparing it to Facebook. Twitter is not a social network. Not primarily, anyway. It’s better described as a social media platform, with the emphasis on “media platform.” And media platforms should not be judged by the same metrics […]

  • February 24, 2014


A textbook example of how a Twitterstorm unfolds. Funny because it is oh so true. The 29 Stages Of A Twitterstorm    

  • February 20, 2014


So the biggest news in the tech world now is Facebook’s $19bn purchase of WhatsApp. The founders are now the latest billionaires in the Valley. According to Sequoia Capital (the investors behind WhatsApp), four numbers made the app remarkable: the app has more than 450 million active users. That’s more than Twitter. Note the word […]

  • January 26, 2014

Twitter, in short

It feels as if we’re all trying to be a cheeky guest on a late-night show, a reality show contestant or a toddler with a tiara on Twitter — delivering the performance of a lifetime, via a hot, rapid-fire string of commentary, GIFs or responses that help us stand out from the crowd. We’re sold […]

  • January 24, 2014

Content Marketing

Source: How to Create Faster Relationships with Influencers Written by Joe Pulizzi, founder of Content Marketing Institute 1. Social Media 4-1-1 For every six pieces of content shared via social media (such as Twitter): – Four are pieces of content from your influencer target that are also relevant to your audience. This means that 67 percent of […]