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Mary Meeker’s 2014 Internet Trends Report

• 30% Of All Mobile Users Are Now Smartphone Users (so if you are only making money on the web, you are in trouble).
• Tablet usage is growing faster than PCs ever did
• Mobile now accounts for 25% of all web usage
• Internet Advertising Grew 16% This Year. Mobile grew 47% yet still makes up just 11% of the total, indicating lots of room for mobile advertising to grow.
• App Purchases Make Up 68% Of Money Made On Mobile While advertising makes up 32% of mobile monetization. It may be easier to get users to pay $1 than make them stick around to see $1 worth of ads
• Rather than share a little with a lot of people, we’re sharing a lot with a few close friends. This trend has helped giant international messaging apps rise to power.
• Users want quick, straight-forward apps that nail a single purpose, not bloated Swiss Army knives that bury important functionality.
• Fascination, fee-less money transfers, and digital tipping all push the cryptocurrency trend (Bitcoin).
• We’re Mining Lots Of Data But only meaningfully analyzing a fraction of it. We’ve accepted data miners into our lives, but can’t understand the data fast enough.
• The Second Screen Era Has Arrived (e.g people using smartphones while watching TV). This opens big opportunities for companion content.
• Immigrants Build American Tech Companies. This indicates that the US must reform its high-skilled immigration policy,

Summary:

The Internet as a whole is growing, but mobile is growing even faster. Mobile advertising spend lags behind, as does our ability to analyze all the big data collected from mobile sensors. Cybersecurity is getting harder, and China is becoming a tech superpower. Televison viewers are evolving to embrace the second screen, while also ditching TV for online video content. Any tech bubble that exists hasn’t swelled nearly as big as the one that caused the dot com crash. So while valuations seem high, businesses today are actually creating value, and have room to grow if they can master mobile.

(source: TechCrunch)