• May 31, 2015


sonder – n. the realisation that each random passerby is living a life as vivid and complex as your own. Sonder. You are the main character—the protagonist—the star at the center of your own unfolding story. You’re surrounded by your supporting cast: friends and family hanging in your immediate orbit. Scattered a little further out, […]

  • April 22, 2014

How to Get More People to Read Your Content

The power of storytelling: Your valuable content is your vitamin (useful, informative, the benefit that it delivers). Vitamins might be what we need, but candies are what we want. Successful content needs both vitamin and candies (gummy vitamins).  The vitamin part is your value. That’s the problem that your post solves, or the benefit that […]

  • February 12, 2014

Adaptive Content

One of the most insightful talks on content strategy. Karen McGrane on Adaptive Content Content should be designed for reuse and ‘platform agnostic’ (forget web first or print first). The idea that you are not in the magazine publishing business, you are not in the web publishing business, you are in the content publishing business, […]

  • February 2, 2014

Content vs. Stuff

Content without strategy is just stuff. (source)  

  • January 24, 2014

From Fixed to Fluid Information

“What if the real attraction of the internet is not its cutting-edge bells and whistles, its jazzy interface, or any of the advanced technology that underlies its pipes and wires? What if, instead, the attraction is an atavistic throwback to the prehistoric human fascination with telling tales?” – The Cluetrain Manifesto Not having a paper […]

  • February 25, 2011

The Art of Simplicity

Sometimes while crawling the web I stumble upon a piece of article that tugs on my heartstring or makes me ponder. And I notice one thing they often have in common is this – they use simple words. I seldom need to pause in the middle of my reading to google anything in the article. […]

  • November 8, 2008

And the Window Stays Open

i watch the crowd with a mild fascination familiarity is something i have yet to be familiar with i am dying for some form of input any form to reenact that tie that once bind us maybe if one of them starts cursing i will rejoice in wonderment i watch with eyes of a new […]