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Designing the Right Product
“You will always have business requirements that try to push you beyond ‘MVP’. Never, ever let business requirements get in the way of a great and empathetic user experience.”
— Ethan Kaplan, Co-Founder of Live Nation Labs
Some great tips on how to build a good product
1. Everything you do should always be a minimum viable product. You should only be building the bare minimum functionality needed to reach your goal, at any given moment — no extras or fancy things. Remember, if it doesn’t help you improve your main metric you shouldn’t be wasting time on it.
2. Choose one metric to improve upon. Set a goal to hit by the end of the week. Increase this goal every week. This should be a metric that if improved would take your company to the next level (if my product had more ______ my company would be doing better). Evaluate the success of your product based on how quickly that one metric is improving every week.
3. Talk to users, you are building this for them (It is not uncommon for me to chat with 30-60 of my own users via Facebook Chat in one day. I’m dead serious.). Only spend time improving your product in areas that affect this main metric.