“What if the real attraction of the internet is not its cutting-edge bells and whistles, its jazzy interface, or any of the advanced technology that underlies its pipes and wires? What if, instead, the attraction is an atavistic throwback to the prehistoric human fascination with telling tales?”
– The Cluetrain Manifesto
Not having a paper to think about, you start with an event or an idea and then you ask: what is the best way to tell this story? As an article? Or as a live blog, a list, a series of tweets, a video, some audio, a picture gallery, a data blog, a visualisation, an interactive, a panel of short blogs, a networked piece, an open thread where we publish one line and then open it up to the reader? Or something that begins with the reader? Or with the data? Or something aimed specifically at the user on mobile?
Source: The rise of the reader: journalism in the age of the open web, by Katharine Viner
Magnificent talk, long but worth re-listening/re-reading again and again just to absorb everything that is said.