Your valuable content is your vitamin (useful, informative, the benefit that it delivers). Vitamins might be what we need, but candies are what we want. Successful content needs both vitamin and candies (gummy vitamins).
The vitamin part is your value. That’s the problem that your post solves, or the benefit that it delivers. And the gummy part is the story. That’s what makes your content easy — and fun — to swallow.
When we hear stories, our brain acts as if we’re living them.