Note: Things I Learn from the Internet is a series of post containing snippets of wisdom collected from stuff I read on the WWW which do not warrant a post in itself.
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– try to understand how media actually works. Reporters don’t tend to write a lot of feature pieces on individual slices of life, they don’t care about how great you think your company is, but they will pay attention to broader trends.
– Create compelling social media content such as short video pieces, interesting infographics, and thought pieces, like blog posts or op-eds. Then actively manage the online communities and create a detailed yet flexible content calendar that guides sharing the content through social channels like LinkedIn, Twitter, and to a lesser degree, on Facebook.